The European Central Bank (ECB) has announced the members of the Market Advisory Group for the digital euro project. The group consists of 30 senior business professionals with proven experience and a broad understanding of the euro area retail payments market. These members will advise the Eurosystem on the design and distribution of a potential digital euro from an industry perspective. The group will also provide insights on how a digital euro could add value to all players in the euro area’s payments ecosystem. In addition to the private sector experts, representatives from the European Commission and Eurosystem national central banks will participate in the group. Meetings of the Market Advisory Group will be held at least quarterly, starting in November 2021, and written consultations will be organized between meetings. The Eurosystem will also engage with the public and merchants through surveys and technical workshops with the industry. The Market Advisory Group will play a crucial role in shaping the future of the digital euro project.